To understand what makes Viber more fun for its users, the team wanted accurate data to get a holistic understanding of messaging patterns and how they could potentially change the product to move the needle of their most important business drivers-increasing engagement and improving retention. “I want to create products that help people make more meaningful connections.” Goals “What keeps users coming back to Viber is the fact that it’s a fun and seamless product that keeps them feeling connected with their loved ones and favorite brands,” says Danny Odes, Mobile Product Manager at Viber. Viber’s blended business model consists of both in-app purchases and traditional and native advertising where brands partner with the platform to serve ads, host community group chats, launch promotional stickers, eCommerce integrations, and more. With the rise of social media and staying connected through apps, Viber is a leader in this digital paradigm shift, connecting over one billion registered users with their friends, family, and community members throughout the world.

Viber is the cross-platform instant messaging and voice over IP (VoIP) application, operated by Rakuten.

Viber down spots